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  • 06 Feb 2017 2:45 PM | James Macholz (Administrator)

    There's an ocean of good advice out there for what an effective website is for businesses. It's easy to get lost in it all. While most of it holds true, there are always a few things to keep in mind when dealing with a unique niche. Ultimately you want your website to be a proactive member of your sales team.

    Here is a list of 5 traits I've found dealing solely with design-build remodelers. No matter what platform the website is built with (although I recommend WordPress).

    1. Mobile friendly

    That one is a no-brainer. We all know people are using mobile devices more for normal internet activity now, including looking for a remodeling company to work with.

    2. Big, high quality photos.

    We know this by who the target audience is. While they're considering a remodeling project, it's a total aesthetic process. Besides your website, their other sources of inspiration are Houzz, magazines, TV shows, etc... big, high quality photos.

    3. Found in search engines

    You know this well, but I'd like to say the buzzword "SEO" is kind of washed out. Today it's all about being "connected". Did you know there's specific code to tell search engines that all those other internet references about your company are connected? YouTube, Facebook, Houzz, etc. And I'm not talking about "backlinks" either, because that falls in to SEO. I'm talking about schema. But I've said too much jargon already, just Google that word if you want a computer science degree.

    Basically you want to own your reputation online, and that's how your website can help.

    4. Pre-qualify leads

    Most web design and marketing agencies will tell you that you need a "CTA" (call to action) upfront at all times. A phone number and a lead capture form up top and following the visitor around. "Statistics show you better pounce in 5 min or less or you'll lose that lead!"

    But what most web design and marketing agencies don't know, is that design-build contractors don't want those leads. They're tire-kickers and time wasters.

    A remodeling relationship is a long one. You want prospects to know who you are, your process, and your skillset before the first conversation. You want your website to auto-reply with what your process is when they fill out that contact lead form. You want that contact lead form to ask them what their budget is so they know what the minimum is. You want them to expect a design fee; not a free estimate.

    5. Service area pages with testimonials

    The world of search engines is ever evolving (aka improving). You used to have a separate strategy to appear in Google Maps vs Organic (the other 10 listings). Now it's all pretty much blended. You can use this to your advantage with that magic word mentioned before; schema.

    One of the 1st questions a new prospect will ask themselves is "does this company service my area?". What they're also asking (whether conscious or not) is "can I trust this company?". You can answer both with city/neighborhood specific pages that show you've been in their neighborhood before and remodeled a home they may even be familiar with. Instant trust factor.

    For tips like this and more, be sure to subscribe to the NARI Tampa Bay newsletter.

    Author:

    Tony Leary
    Board Marketing Liasion, NARI Tampa Bay
    Founder, Cartography Marketing
    tony@cartographymarketing.com
    (727) 386-8792

  • 16 Jun 2011 2:11 PM | Rick Cashman

    RED HOT
    Call to Action

                              From NARI on the Hill

    Dear NARI Tama Bay Member,

     

    Action Alert - Florida residents: Contact Senator Marco Rubio about new EPA Lead Rules! 

     

    Action: At this time NARI urges you to customize this letter to Sen. Rubio to urge him to hold a hearing in the Senate Committee on Small Business & Entrepreneurship about the new layer EPA is seeking to add to the LRRP rule, called "clearance testing."   

     

    What to do: Download the letter to Sen. Rubio by clicking here, and customize it by adding your logo and your personal story in the area designated.

     

    It is important that you introduce yourself and/or your company in the letter, in the area specified to customize and to provide your address. Then print it out, and fax to Sen. Rubio at (202) 228-0285. Then fax NARI a copy at (847) 298-9225. If hearings are held, these letters will serve as a written record, so it's important that you send a copy to NARI as well. 

     

    Why we're taking this action: In July, the U.S. Environmental Protection Agency (EPA) is adding new requirements to the rules, setting standards for how you must clean up work sites. And, EPA is already starting another rule making, covering exteriors and commercial buildings that will probably be issued in 2012.

     

    By sending this letter, you're making sure your voice--as a small business and a remodeler--has a chance to be heard during these possible Senate Committee hearings.

     

    If hearings are held, these letters will also serve as a written record, so it's important that you also fax NARI a copy at (847) 298-9225.

     

    Sincerely,
    NARI Leadership
    National Association of the Remodeling Industry

  • 03 Jun 2011 5:35 PM | Rick Cashman

    LinkedIn Groups

    • Group: National Association of the Remodeling Industry (NARI)
    • Subject: Announcement from your LinkedIn Group: National Association of the Remodeling Industry (NARI)

    Hi Everyone,

    First, we almost never send these out, but this particular issue is of great importance to contractors across the U.S.

    NARI is gathering data to present on Capitol Hill to influence the passage of another layer the EPA is proposing to add to the LRRP Rule, the clearance portion.

    As you may know in Washington, numbers talk and anecdotal evidence walks. We are seeking input from contractors and installers about the impact of the new proposed legislation on their businesses that is set to be announced in July.

    Replies are not recorded individually. NARI will only record and report in aggregate, so respondents' answers are completely confidential.

    We all would agree that children need to be protected from lead poisoning. We are trying to help the EPA go about this protection in a way that makes sense, and wreak havoc on the industry.

    If you are a contractor, and haven't already taken this survey through another channel, would you take this short survey? Please feel free to forward to your contractor colleagues as well.

    The survey can be found at:
    http://www.zoomerang.com/Survey/WEB22CF9VT7UAY

    We appreciate your input.

    Hope you have a great weekend!

    Gwen Biasi
    Director of Marketing & Communications, NARI
    Posted By Gwen Biasi, CAE

  • 17 Aug 2010 10:20 PM | Anonymous

    If you are reading this, congratulations to you for cruising the new NARI site!  We hope you will find this site more user-friendly and will take the time to evaluate your information for accuracy.

    If you need to make a change, directions are forthcoming that will show you how to update your own information, upload pictures, etc.

    If you will read the NARI newsletters, come to the monthly membership meetings and check this site often, you will find out where and when website training/information for  is available.

    And soon, we will be offering website advertising for your business!  Stay tuned to find out more about this....

    Please understand that the site is NOT fully functional and some areas are yet to be updated.  Please be rest assured that your website committee is hard at work in geting these last few changes and updates in place.

    Thank you for your patience and understanding!

    Doug King - Public Relations/Website/Marketing Chair

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